Global brand presence through motorsports
Official Supplier of McLaren Honda
KENWOOD has been developing a state-of-the-art radio communication technology, providing the radio system and sending engineers as an official Supplier of McLaren Honda F1 team for 25 years since 1991, in sympathy with their sincere approach of keep pursuing the best as well as their remarkable achievements.
Official Supplier means the partner company supporting the team technically, not like a sponsor just paying money for their branding. KENWOOD and McLaren are the relation of colleague fighting together for the victory in the battlefields of Grand Prix, beyond the relation of Racing team and Sponsor. In motorsports, radio systems are vitally important for race strategy. Sometimes it can make the difference between being on the top of the podium or not on the podium at all. Races cannot be won without a radio system.
The NEXEDGE® Series, which has been introduced starting in the 2014 season, not only demonstrates excellent reliability and performance, even within severe environments in the top level of motorsports, but also offers key features such as voice securing, a noise suppressing function, and wide communication range based on digital signal correction technology and narrowband sensitivity enhancement.
The NEXEDGE® based system for the Team is not able to show its excellent performance at the maximum without experienced KENWOOD support engineers. They are fighting as a member of the McLaren Honda F1 Team.
- Global Sponsorship Activities
- Among measures to increase brand awareness, JVCKENWOOD sponsors the FIA World Touring Car Championship, which is held at venues in various countries around the world.
- Domestic Supplier Activities
- JVCKENWOOD supplies Super GT, which is Japan's top motorsports series, with onboard broadcast cameras.