Global Brand Strategy


The JVCKENWOOD Group owns a number of product and subsidiary brands under its Corporate Brand, JVCKENWOOD. We are aiming at maximizing the corporate value of the entire Group by clarifying the trust and value accumulated in each brand and making the most of its strengths.


Corporate Brand

JVCKENWOOD is the Corporate Brand of the parent company JVCKENWOOD Corporation and JVCKENWOOD Group.



The JVCKENWOOD Group aims to achieve profitable growth as a global manufacturer creating excitement and peace of mind for customers and become a company widely trusted by society.

Product Brands

The followings are JVCKENWOOD’s two product brands.


JVC is a global brand which is highly recognized with its characteristic products and technology in the audio/video industry. It will enrich your life with fresh imagination that magnifies human senses.


KENWOOD is renowned with its brand keywords of “Sharpness” “Advanced” and “High quality”. It exceeds limits with uncompromising sharp sight and thinking.



Subsidiary Brands

Our subsidiary brands function as strongholds in their respective fields, delivering to clients the unique value of the JVCKENWOOD brand.


EF Johnson delivers wireless systems in a wide range of fields including police, firefighters, emergency medical services and provides professional radio systems specialized to the P25 standard.


Zetron provides a broad range of business in professional radio communications, command-and-control systems and radio communications network systems.


Victor Entertainment carries out comprehensive entertainment businesses, ranging from music/video production to event hosting.



ASK designs, produces and distributes speakers and amps as well as antenna systems for automobile manufacturers.


Shinwa is involved in the production of in-car AV mechanisms and equipment, components (decorative plastic parts) and other products, and contract manufacturing services.


*The above brands and trademarks may not be used in certain countries.

Global brand presence through motorsports

The competitive world of motorsport has an insatiable appetite for cutting-edge technologies and it’s where they are put to the ultimate test; in the most hostile environment, with extremes in speed, gravitational forces, noise, temperature and vibration.

It presents us with one of the most demanding tests of our audio, communications and imaging technologies, and that’s precisely why we love motorsport and developing the products and solutions that meet its exacting challenges.

You’ll find evidence of what we learn from our involvement in motorsport in the products we bring to the Automotive, Public and Media Sectors of our business.


For more information, please visit our motorsport website.


Global Sponsorship Activities

Among measures to increase brand awareness, JVCKENWOOD sponsors the FIA World Touring Car Championship, which is held at venues in various countries around the world.

Domestic Supplier Activities

JVCKENWOOD supplies Super GT, which is Japan's top motorsports series, with onboard broadcast cameras.