Global Brand StrategyCorporate Information

Global Brand Strategy

The JVCKENWOOD Group owns a number of product and subsidiary brands under its Corporate Brand, JVCKENWOOD. We are aiming at maximizing the corporate value of the entire Group by clarifying the trust and value accumulated in each brand and making the most of its strengths.

Corporate Brand

JVCKENWOOD is the Corporate Brand of the parent company JVCKENWOOD Corporation and JVCKENWOOD Group.


The JVCKENWOOD Group aims to achieve profitable growth as a global manufacturer creating excitement and peace of mind for customers and become a company widely trusted by society.

Product Brands

The followings are JVCKENWOOD’s two product brands.

JVC is a global brand which is highly recognized with its characteristic products and technology in the audio/video industry. It will enrich your life with fresh imagination that magnifies human senses.
KENWOOD is renowned with its brand keywords of “Sharpness” “Advanced” and “High quality”. It exceeds limits with uncompromising sharp sight and thinking.

Subsidiary Brands

Our subsidiary brands function as strongholds in their respective fields, delivering to clients the unique value of the JVCKENWOOD brand.

EF Johnson delivers wireless systems in a wide range of fields including police, firefighters, emergency medical services and provides professional radio systems specialized to the P25 standard.
Zetron provides a broad range of business in professional radio communications, command-and-control systems and radio communications network systems.
Victor Entertainment carries out comprehensive entertainment businesses, ranging from music/video production to event hosting.
ASK designs, produces and distributes speakers and amps as well as antenna systems for automobile manufacturers.
Shinwa is involved in the production of in-car AV mechanisms and equipment, components (decorative plastic parts) and other products, and contract manufacturing services.

*The above brands and trademarks may not be used in certain countries.

Global brand presence through motorsports

Official Supplier of McLaren Honda


KENWOOD has been developing a state-of-the-art radio communication technology, providing the radio system and sending engineers as an official Supplier of McLaren Honda F1 team for 25 years since 1991, in sympathy with their sincere approach of keep pursuing the best as well as their remarkable achievements.

Official Supplier means the partner company supporting the team technically, not like a sponsor just paying money for their branding. KENWOOD and McLaren are the relation of colleague fighting together for the victory in the battlefields of Grand Prix, beyond the relation of Racing team and Sponsor. In motorsports, radio systems are vitally important for race strategy. Sometimes it can make the difference between being on the top of the podium or not on the podium at all. Races cannot be won without a radio system.

The NEXEDGE® Series, which has been introduced starting in the 2014 season, not only demonstrates excellent reliability and performance, even within severe environments in the top level of motorsports, but also offers key features such as voice securing, a noise suppressing function, and wide communication range based on digital signal correction technology and narrowband sensitivity enhancement.

The NEXEDGE® based system for the Team is not able to show its excellent performance at the maximum without experienced KENWOOD support engineers. They are fighting as a member of the McLaren Honda F1 Team.

Global Sponsorship Activities
Among measures to increase brand awareness, JVCKENWOOD sponsors the FIA World Touring Car Championship, which is held at venues in various countries around the world.
Domestic Supplier Activities
JVCKENWOOD supplies Super GT, which is Japan's top motorsports series, with onboard broadcast cameras.
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