The JVCKENWOOD Group is pursuing a number of efforts tailored to the needs of various local areas to build closer cooperation and trust with local residents and to contribute as a community member to the community as a whole.
To design products and carry out business/production activities with less environmental impact, the JVCKENWOOD Group is promoting all employees’ recognition of the environmental impacts their operations may have and reduce these impacts. Employees themselves have also been disseminating their own ideas to be utilized in day-to-day operations, further enhancing their environmental awareness by sharing knowledge and ingenuity.
The Group’s production bases and affiliated companies in Japan are continually holding events designed to improve the environment and actively holding the environmental class delivery at local schools and extra-curricular children’s clubs, and the Group is improving environmental awareness among its employees by briefing them on relevant activities via the Intranet.
To promote greater participation in and understanding of environmental conservation activities, we periodically take part in environmental beautification efforts in various local areas.
We have long been participating in an environmental beautification campaign for the Tenryu River – with the theme of Let’s restore a swimmable Tenryu River and build a circulating society – that emphasizes the significance and importance of sorting garbage, and this campaign was conducted for the 20th time in FY2017. Tenryu River Water Environment Picnic was organized in FY2017, with 4,595 participants from 87 offices/groups, including our 40 employees, taking part in beautification efforts for the Tenryu River water system. This campaign has become firmly established as a seasonal tradition for early summer, and JVCKENWOOD Nagano plans to continue supporting it in terms of both organizing and participating.
We regularly carry out clean-ups at the mouth of the Aka River that flows through Tsuruoka City, Yamagata Prefecture. These efforts began in 2003 when volunteers from the company took part in an Asuka clean-up. Since being consulted by Yamagata Prefecture on organizing a similar clean-up, we have been implementing one every year since 2006 together with volunteers from the Shonai General Branch Office and the Non Profit Organization Partnership Office. In FY2017, which marked the 12th time, 48 employees and family members as well as 58 persons from nearby or partner companies participated, gathering a total of about 600kg of trash. We also contribute to the local community at Asuka, where we help collect the large amounts of litter drifted there.
JVCKENWOOD Yamagata provided instructors for the New Employee Joint Environmental Training aimed at interacting and exchanging information with six local companies. The company ordinarily carries out a clean-up around Tsuruoaka Station after the training sections, and about 14.5kg of trash was collected over a period of two days in FY2017. Data aggregated on the types of trash collected showed that cigarette butts accounted for 49% of the total, with wiring from vending machines and even a bicycle seat showing up among the rubbish. The new employees who participated offered such comments as this: “We were able to reaffirm the current status of environmental crises and global warming. I want to cut down on the volume of trash produced by employing the 3Rs of Reuse, Reduce and Recycle, and to lower our electricity and water use.” The training thus proved a meaningful opportunity for improving environmental awareness.
JVCKENWOOD Yamagata responded to a request in FY2016 from Yamagata Prefecture Environment and Energy Department to provide an instructor for the Eco-Office training for prefectural government officials aimed at focusing their attention on the environment and energy conservation. The 31 officials who participated gained a better understanding of such topics as global warming and energy-saving efforts. We will continue this initiative to treasure cooperative ties with the local community.
Please see Preservation of Biodiversity for details on our efforts to conserve biodiversity.
JVCKENWOOD is engaged in product development and research aimed at helping resolve a variety of social issues.
JVCKENWOOD Design has been conducting R&D on human senses and sensibilities. One product achieved through this R&D, Forest Notes Scope VR, was exhibited at the global manufacturing fair Maker Faire Tokyo 2017. Forest Notes Scope VR is a monocular VR scope shaped like a field scope, which allows users to engage in virtual bird watching when combined with live broadcasts of forest sounds via Forest Notes. This year’s fair featured VR scopes manufactured by a 3D printer and used in demonstrations. One of the participants who experienced it remarked, “I honestly felt like I was looking at birds through a telescope, and it was quite exciting.” The exhibit proved particularly popular with children. This scope will likely be used in future environmental and biodiversity education at schools, nature centers and other facilities.
The Parent-Child Water Quality Study is conducted during children’s summer vacation so that it helps their summer research while taking their interest in environmental activities. The children select locations such as their homes, rivers, or such and use the simple survey kit to determine chemical oxygen demand (COD), a measure of water quality deterioration. A total of 145 persons from 60 families at 22 companies participated in the 17th such study in FY2017, with five persons from two families joining from JVCKENWOOD Nagano Corporation and four persons from two families from Yamagata Corporation.
*For details, please see Initiatives to Reduce Emission of Greenhouse Gas