Our Philosophy

Creating excitement and peace of mind
for the people of the world

We share our philosophy of providing "excitement and peace of mind for the people of the world" as the fundamental belief of JVCKENWOOD Group's corporate behavior.
Based on this philosophy, each of us will share with all our stakeholders the richness of life and diverse values that lead to inspiration and peace of mind.

Corporate Philosophy Symbol

<Concept>
JVCKENWOOD Corporation has established a new corporate philosophy symbol to complement its corporate logo.
This new symbol represents the company's philosophy of "Creating excitement and peace of mind for the people of the world" and aims to enhance long-term corporate value.
The symbol will be rolled out globally.
The symbol will be introduced to ensure instant recognition by all stakeholders, thereby enhancing JVCKENWOOD's global presence.

<Design Concept>
The symbol dynamically changes from thick to thin, symbolizing "excitement," while the lower right part is solid and grounded, representing "peace of mind."
The design is based on the letters "J" and "K" from "JVCKENWOOD," adopting a simple yet catchy style.
The line connecting the letters, extending powerfully towards the top right, symbolizes the connection with people around the world, transcending boundaries, while also representing growth and challenges for the future.
It reflects the company's commitment to enhancing corporate value.

Creating value through Monozukuri
Building a corporate culture that adapts and embraces change
Investing in people to strengthen capabilities and push boundaries

Change, Create, Earning Power, Connect