Brand Strategy

 

JVCKENWOOD Group own the three product brands under its corporate brand as JVCKENWOOD. We are aiming to maximize the corporate value of the Group by clarifying the trust and the value which are accumulated in each brand and making the most use of their strengths.

 

Brands

With multiple product brands under its corporate umbrella, JVCKENWOOD promotes a multi-brand strategy to clarify the roles and values of individual brands. We work to be able to communicate in concrete terms of each brand vision - “Imagination that magnifies human senses”, “ Precision that exceeds limits”, and “Exploring a new era with pride”- in the form of experienced value for customers.

 

Brands

Corporate Brand

JVCKENWOOD is the Corporate Brand of the parent company JVCKENWOOD Corporation and JVCKENWOOD Group.

 

JVCKENWOOD

 

The JVCKENWOOD Group aims to achieve profitable growth as a global manufacturer creating excitement and peace of mind for customers and become a company widely trusted by society.


Product Brands

The followings are JVCKENWOOD’s two product brands.

 

JVC

JVC is a global brand which is highly recognized with its characteristic products and technology in the audio/video industry. It will enrich your life with fresh imagination that magnifies human senses.

 

 

Website

KENWOOD

KENWOOD is renowned with its brand keywords of “Sharpness” “Advanced” and “High quality”. It exceeds limits with uncompromising sharp sight and thinking.
 

 

 

Website

Victor is the brand that business products and services expand beyond the traditional framework. We create the era with our pride in the history of innovation that we have cultivated and our searching for the sounds and images.

 

 


Branding Activities

In addition to products and services that are the cornerstones of our business, we appoint brand ambassador and are engaged in sponsorship activities in order to promote the visions of our brands. By utilizing the unique strengths of each brand, we aim to maximize the corporate value of the entire Group.

 

JVC

Appointing Ambassadors

The JVC brand appoints top world athletes as brand ambassadors based on its brand vision. These ambassadors include World Triathlon Series Champion Mario Mola, professional football player for the Urawa Red Diamonds Ladies Kozue Ando, and Belgian cross country champion Jeroen D’hoedt. By working with these ambassadors, JVC strives to enhance its brand value.

 

Mario Mola

Mario Mola

Kozue Ando

Kozue Ando

Jeroen D’hoedt

Jeroen D’hoedt


KENWOOD

Sponsorship Activities in Motor Sports

The KENWOOD brand supports a variety of top motor sports held around the world. The sites of extreme racing events resonate with the brand vision of “Precision that exceeds limits.”

 

MotoGP™ Official Supplier

Our DMR-compliant digital radio systems have been adopted as the means of operational communications for MotoGP™, the pinnacle of international motorcycle racing events. These systems are used as communication tools essential for around 200 to 300 operations staff at each Grand Prix. Through numerous use cases, KENWOOD has proven itself to be a reliable brand.

 

MotoGP™ Official Supplier
MotoGP™ Official Supplier
MotoGP™ Official Supplier
MotoGP™ Official Supplier

Development of On-Board Cameras for Super GT Series Events

Since 2014, we have been supplying the official on-board cameras used for TV broadcasts to a total of 23 race cars, including all GT500-class cars for the Super GT series events, the pinnacle of GT racing events in Japan. In 2019, we started supplying new smaller and lighter cameras that deliver clear images and reduced distortion while ensuring durability and robustness in harsh environments like those found in racing.

 

SUPER GT
Development of On-Board Cameras for Super GT Series Events
Development of On-Board Cameras for Super GT Series Events
Development of On-Board Cameras for Super GT Series Events

Supplying Communications Systems to the McLaren Formula 1 Team

Since signing an official supplier agreement with the McLaren Formula 1 team in 1991, we have been in this partnership for 27 years, delivering specialized communications systems. The value of the KENWOOD brand created throughout this long history continues until today.

 

Supplying Communications Systems to the McLaren Formula 1 Team
Supplying Communications Systems to the McLaren Formula 1 Team
Supplying Communications Systems to the McLaren Formula 1 Team
Supplying Communications Systems to the McLaren Formula 1 Team


Victor

Products and Services Created Based on Commitment

The Victor brand has developed with the aim of “Exploring a new era with pride.” In the field of sound, we redefine and apply the Victor brand to products, services, and solutions that are created with a commitment to the development of sound based on the concept of searching for original sounds.

 

HA-FW10000

WOOD Series 10th anniversary 

flagship model

HA-FW10000 inner-ear headphones

EX‐HR10000

WOOD CONE premium model

EX‐HR10000 component system