JVCKENWOOD Group own the three product brands under its corporate brand as JVCKENWOOD. We are aiming to maximize the corporate value of the Group by clarifying the trust and the value which are accumulated in each brand and making the most use of their strengths.
With multiple product brands under our corporate umbrella, JVCKENWOOD promotes a multi-brand strategy to clarify the roles and values of individual brands. We work to be able to communicate in concrete terms of each brand vision - “Imagination that magnifies human senses.” “Precision that exceeds limits.” and “Exploring a new era with pride”- in the form of experienced value for customers.
JVCKENWOOD is the Corporate Brand of the parent company JVCKENWOOD Corporation and JVCKENWOOD Group.
The JVCKENWOOD Group aims to achieve profitable growth as a global manufacturer creating excitement and peace of mind for customers and become a company widely trusted by society.
The followings are JVCKENWOOD’s two product brands.
Under our vision for the JVC brand, we are developing business in a wide range of areas from audiovisual to healthcare, through image, sound technology and products. We work to create value for our customers as a brand creating joy in people’s lives, with various headphones to enjoy music in entertainment and sports settings, high-resolution projectors recognized for their high image quality, monitors for medical use, and also new genre products such as portable power supplies that are useful in various different situations.
Brand vision: “Imagination that magnifies human senses”
JVC brand products
AE series wireless headphones
Under our vision for the KENWOOD brand, we are developing business in areas such as automotive and communications systems, through in-vehicle and communications technologies and products. We work to create value for our customers as a brand that connects people and information through products such as car navigation systems for comfortable driving, and dashcams and professional radio systems for the public sector.
Brand vision: “Sensitivity that exceeds limits”
KENWOOD brand products
Saisoku-Navi car navigation system
Under our vision for the Victor brand, we are developing business in the audiovisual area through our commitment to provide the best image, sound technologies and products. We work to create value for our customers as a brand that explores a new era with pride, by providing solutions for sound using the proprietary out-of-head localization sound field processing technology EXOFIELD that reproduces the speaker sound field in a listening room on headphones, and the Wood Cone audio system that uses real wood on the diaphragm.
Brand vision: “Exploring a new era with pride”
Victor brand products
Wood Cone audio system