Management Message

Creating value for our customers


Under the aim of achieving our corporate vision of “Creating excitement and peace of mind for the people of the world,” we devote constant efforts to enhancing customer satisfaction, as well as delivering sustainable growth and increasing our corporate value, guided by our management principles of “Transforming into a customer value creator,” “Evolving as a technology-based company,” and “Contributing to a sustainable society through our business.”

Transformation into a Customer Value Creator

Customer value is the value perceived to be appropriate by customers, and the sources of customer value creation are products and services, as well as brands. The key to achieving this transformation into a customer value creator, one of our management principles, is to provide products and services that meet customer needs. 

Evolution as a Technology-Based Company

We believe what is critical in a rapidly changing market environment is to be adaptable and responsive to changes in the market and customer needs. We will, therefore, strive to become a customer value creator whose technological innovations are aligned with its activities for creating new value based on responsive marketing. 

Contribution to a Sustainable Society Through Our Business

The JVCKENWOOD Group will strengthen and promote our initiatives based on strategies related to both technologies and intellectual properties, to further evolve as a company founded on technology. We will forge ahead with the development of technologies that respond to market needs, with efforts centering on our core technologies in the fields of audio, visual, and communications systems, and will be proactive in applying the immense amount of intellectual properties and technologies we have cultivated in new technology areas, in addition to adopting highly innovative new technologies.   


In terms of contributing to building a sustainable society, the future management of the Group’s Sustainable Development Goals (SDGs) can be described as a form of management that pursues the development of a business structure that allows us to create a better society and a sustainable society as we grow our business and as we strengthen our market position. In other words, the Group’s efforts to implement and accelerate its business strategies will naturally lead us to contributing to the achievement of the SDGs. We will make every effort in all our business areas and thereby achieve this goal. 


We hope to forge deep ties of trust with all our stakeholders, while constantly striving to achieve sustainable growth and to enhance our corporate value. 


As we look ahead to the world after COVID-19, we will return to our origins in line with our corporate vision. The entire company will unite and strive to offer joy, surprise, excitement and peace of mind to the people of the world.


We look forward to your continued understanding and support. 


EGUCHI Shoichiro

Representative Director of the Board, President and CEO

June, 2020