With the deterioration of the habitat environment of living creatures and the destruction of ecosystems becoming increasingly serious concerns, more effective and rapid efforts to realize a world that people can live in co-existence with nature are needed.
The JVCKENWOOD Group endorses the target of halting and reversing nature loss by 2030 contained in the Kunming-Montreal Global Biodiversity Framework international agreement. As part of the role we should play as a company, we are promoting initiatives aimed at coexistence with nature across all our business activities.
We have set the following biodiversity goals based on the JK Green 2030 basic environmental policy. We aim to achieve these goals through climate change response, effective use of resources, and other activities related to environmental conservation and management.
JVCKENWOOD Group recognizes the importance of minimizing the impact of business activities on biodiversity and tackling its preservation and pursues preservation activities in the neighborhoods of our business locations both in Japan and overseas in collaboration with governments, experts, and local residents.
JVCKENWOOD is also engaged in biodiversity conservation activities as a member of the biodiversity working group established by four electrical and electronics trade associations*.
The working group aims to move biodiversity conservation into the mainstream of the electrical and electronics industry as well as makes a contribution to being nature positive. The group does so from an electrical and electronics industry perspective by showcasing a range of content created from such a perspective, including knowledge necessary to engage in biodiversity conservation, a range of practical tools, as well as information about seminars and events. All of this serves to support companies' biodiversity initiatives.
*Four electrical and electronics trade associations
JVCKENWOOD agrees with the spirit of the How Far Does a Dragonfly Fly Forum, part of the Keihin Forest Creation Project promoted by the City of Yokohama's Environmental Planning Bureau. We have participated in the Forum since its inauguration in 2003. In 2006, we established biotopes (green space and pond) called the Forest of Coexistence within the Head Office & Yokohama Business Center as places of relaxation for customers and employees. This biotope took the form of the Dragonfly Pond, which has become a site of Forum surveys of the species of dragonflies and how far they fly.
As part of an initiative toward the 30 by 30*1 international biodiversity conservation target, in 2024 our biotope was - together with the biotopes of other participating organizations - recognized as part of the Yokohama-Keihin Forest Nationally Certified Sustainably Managed Natural Site*2. Moreover, in 2025 it was registered on an international database as an OECM*3. As a company operating in the Keihin Waterfront Industrial Zone, we are undertaking ongoing environmental conservation activities together with local communities.
Nationally Certified Sustainably Managed Natural Site Recognition Logo
OECM Registration Logo
We continued to improve the pond and conduct surveys in FY2024, with a total of 17 employees participating in these efforts over a period of three days. We perform a survey of ecosystems at our business location every year. In our surveys conducted thus far, we have confirmed the existence of a total of 15 species and plants, including ferocious water bugs and bladderwort in addition to dragonflies. We will continue to perform monitoring surveys to preserve biodiversity as well as pursue activities to heighten the environmental awareness of employees.
Anax nigrofasciatus captured
Dragonfly Pond
Also, since 2018, we have installed nest boxes for wild birds in trees in the biotope area. Nesting and hatching of chicks were observed, and evidence of successful fledging was confirmed.
In 2024, we also renewed nest boxes, and we will contribute to supporting local ecosystems, including wild birds and other living things, and enriching the ties to it.
NEST BOX FOR WILD BIRD
NEST BOX FOR WILD BIRD No.2
Parent birds feeding chicks in nest box
Forest of coexistence
Recently, we have collaborated with the Shiretoko Nature Foundation to enable observation and analysis of how wild animals live, including brown bears (where there are concerns about incidents with people) and Blakiston's fish owl (which is endangered due to the impact of human activities). We have developed tools which operate even deep in the forests of World Natural Heritage areas, where the lack of electrical and communication infrastructure has become an issue, enabling thinking about and building better relationships between people and wild animals. Incorporating far infrared radiation (FIR) cameras under development by JVCKENWOOD's Innovation Design Center, the initiative received a special permit from the Ministry of the Environment to install an autonomous live broadcast package in the forest for photography and live broadcast testing. The video it captured provided a record of how animals are highly active even in the pitch darkness. Looking ahead, we aim to develop tools (including services) incorporating features such as video and audio auto detection and analysis to capture data at many locations.
A deer in the video
Environment where the live camera is installed
The JVCKENWOOD Group engages in forestation and forest conservation activities at each of our sites. We will continue working to maintain the rich flora and fauna in these areas, and contribute to the conservation of biodiversity.
Tree-planting activity
Shinwa Industries (China) Ltd. / Huizhou Shinwa Optical Co., Ltd.
Forest conservation activities
JVCKENWOOD Optical Electronics (Thailand) Co., Ltd.