Preservation of Biodiversity

With the deterioration of the habitat environment of living creatures and the destruction of ecosystems becoming increasingly serious concerns, more effective and rapid efforts to realize a world that people can live in co-existence with nature are needed. The strengthening of frameworks for biodiversity preservation both inside and outside Japan, including the Aichi Targets adopted by COP10 in 2010 and the Biodiversity National Strategy 2012-2020, has given companies an increasingly significant role, and systematic efforts are required to ensure that business activities are considerate of biodiversity and to preserve biodiversity. 

JVCKENWOOD Group has set the following biodiversity goals based on the basic environmental policy "JK Green 2025". JVCKENWOOD Group aims to achieve this goal through climate change response, effective use of resources, and other activities related to environmental conservation and management.

  • ・  Actively promote activities to realize the Basic Environmental Policies at each stage of the life cycle of our and the supply chain’s products and services, contribute to the realization of a sustainable society, and preserve biodiversity.


JVCKENWOOD Group recognizes the importance of minimizing the impact of business activities on biodiversity and tackling its preservation based on the JVCKENWOOD Basic Environmental Policies and pursues preservation activities in the neighborhoods of our business locations both in Japan and overseas in collaboration with governments, experts, and local residents. In FY2020, we implemented four initiatives in Japan and three abroad, and we will be continuing efforts tailored to the circumstances of our business regions.

Biodiversity Preservation Activities

Creating ecosystems by biotopes

JVCKENWOOD established biotopes (green land and wetland) at its head office and Yokohama Business Center in 2006 as “forest of coexistence” that serve as places of relaxation for customers and employees. Subsequently, in agreement with the spirit of the How Far Does a Dragonfly Fly Forum, an activity project under the Keihin Forest Development Business implemented by the Yokohama City Environmental Planning Bureau, we arranged our biotope in Dragonfly Pond. Also, as a company operating in the Keihin Seaside Zone, we are undertaking sustained environmental preservation activities together with local communities. 

We continued to improve the pond and conduct surveys in FY2020, with a total of 9 employees participating in these efforts over a period of three days. We perform a survey of ecosystems at our business location every year. In our surveys conducted thus far, we have confirmed the existence of a total of 15 species and plants, including ferocious water bugs and bladderwort in addition to dragonflies. We will continue to perform monitoring surveys to preserve biodiversity as well as pursue activities to heighten the environmental awareness of employees.

Trees and Vegetable Planting (Thailand)

JVCKENWOOD Electronics (Thailand) Co., Ltd. (Thailand) carried out trees and vegetables planting activities in Wat Phuet Province on September 26, 2020, with the aim of combating global warming through forest conservation. 72 employees participated in this activity and contribute to raising their environmental awareness.

Participating in local environmental conservation activities (Malaysia)

JVCKENWOOD Electronics Malaysia Sdn. Bhd. sent 41 employees to Tanjung Piai National Park, famed as the southernmost tip of Eurasia Continent, on November 9, 2019, to help protect the park’s flora and fauna and natural environment by transplanting mangrove seedlings and cleaning up a mangrove forest. After being briefed on the importance of ensuring safety in the mangrove forest and given general information by the park staff, the participating employees planted about 200 mangrove seedlings and cleaned up the forest, collecting about 10 bags of garbage.