The JVCKENWOOD Group recognizes that it is responsible as a manufacturer for reducing environmental loads caused by the production, sale, and use of its products. At present, we focus our efforts on switching and reducing packaging materials to more environmentally friendly materials.
JVCKENWOOD has changed the packaging of Gumy Wireless HA-FX9BT headphones, launched in the Americas and Europe in May 2019, from blister packaging (made of plastics) to paper box. While our FY2019 target aimed to reduce plastic use in this product by 2.6 tons via a shift to paper packaging, we were able to cut plastic consumption by 5.1 tons due to an increase in shipment volumes. This packaging change enabled the company to reduce its annual plastic consumption and mitigate environmental loads in Europe, where plastic waste regulations have been recently tightened, and in Canada, where single-use plastics will soon be banned.
Conventional model: blister packaging (made of plastics)
Current model: paper box
Going forward, we will continue to expand environmentally friendly packaging products, apply labels with information on carbon footprints and greenhouse gas emissions, and develop environmentally conscious products by using carbon offsets while carefully observing global trends. We will also disclose information on our environmentally friendly products so that customers can confidently choose our products.
We support the Ministry of the Environment’s Plastics Smart Campaign and Kanagawa Prefecture’s Kanagawa No Plastic Waste Declaration. Designed to encourage voluntary initiatives that address the increasingly serious problem of ocean plastic pollution, the Plastics Smart Campaign spreads the word widely on various initiatives being implemented in Japan by companies, industry groups, local governments, etc. The Kanagawa No Plastic Waste Declaration is a project launched by Kanagawa Prefecture in conjunction with this campaign as part of its efforts to achieve the SDGs. It aims to reduce non-recyclable plastic waste to zero, with a particular focus on microplastics, among other marine pollution issues. In promoting sustainability, we are working to achieve the SDGs across economic, social, and environmental dimensions, and have joined the project as a company operating in the prefecture that is implementing specific initiatives such as making environmentally friendly products and raising awareness among its employees.