Initiatives as a Member of the Local Community

The JVCKENWOOD Group undertakes various efforts tailored to local needs to strengthen its relations of cooperation and trust with local residents and contribute to the communities it serves.


Sports, Cultural, and Artistic Activities

Activities to Support Earthquake Reconstruction

Other Initiatives

Sports, Cultural, and Artistic Activities

The JVCKENWOOD Group is actively engaged in sports, cultural, and artistic activities to contribute to society.

Support for the Joint Masters Program at the Conservatory of Music (Italy)

ASK Industries S.P.A. sponsors the Joint Masters Program “Acoustic Technology and Music Composition” between the University of Parma and Conservatorio di Musica “Arrigo Boito” di Parma. ASK Industries S.P.A. has been a partner of the University of Parma for more than 20 years, working together to develop a noise cancellation system for optimal vehicle acoustics. JVCKENWOOD has also joined this partnership since January 2018 to promote collaborative research between engineers and young, spirited musicians to develop acoustic technology. We will continue to pursue good sounds by promoting collaborative research with external experts and offering student internships.

Youth Film Festival (Spain)

JVCKENWOOD Europe B.V. Sucursal en España sponsored the Youth Film Festival held on May 5, 2019, to promote mental health. This Film Festival has been held since 2012 by SOM VIA, a Spanish organization established to support the mental health of young people. The 2019 Film Festival, held under the theme of “breaking down stereotypes among young people,” attracted a total of 30 short films from 18 high schools in three categories divided by age, and the award ceremony was attended by as many as 350 people. JVCKENWOOD Europe B.V. Sucursal en España supports this initiative to facilitate the healthy development and independence of young people by offering camcorders as prizes for winners in each category every year.


JVCKENWOOD Europe B.V. Sucursal en España sponsored ATA EUROPEAN CAMP 2018, attended by more than 2,000 Taekwondo athletes and spectators. It was a sports event attracting Taekwondo athletes from around Europe and inviting top-rated Taekwondo athletes as special guests from the U.S., South America, India, and Australia. During the event, our radios were used for staff communications, contributing to the smooth operation of the event. Going forward, we will continue to assist in developing and enhancing different values through physical and mental training in the martial arts.

Alpine Canada Partnership (Canada)

JVCKENWOOD Canada Inc. donated 75 sets of NX-3300K2 radios, antennas, batteries, and microphones to the Alpine Canada ski team for the National Alpine Ski Championships held in The Blue Mountains, Ontario. The KENWOOD logo was displayed on official posters and other marketing materials, including all the flags which skiers passed through in the race. The Championships were broadcast nationwide by CBC-TV, which brought great publicity to our brand.

Workshop using forest therapy

JVCKENWOOD Design Corporation has been engaged in the industry-academia-government collaboration initiative with the Chizu Town Government in Tottori Prefecture and Makoto Isono Marketing & Design Research Lab, the Faculty of Business Administration, the Tottori University of Environmental Studies to employ forest therapy, etc. Forest therapy is therapeutic forest bathing where you take a walk, do exercise, relax, and receive lifestyle guidance in the woods. The Chizu Town Government has for some time now been implementing forest therapy projects in the Chizu Forest.

In FY2018, a kick-off celebration and a joint workshop were held in Chizu, Tottori, from May 19 to 22 for people to experience forest therapy and go on a tour of the forest landscape inscribed in the List of National Important Cultural Landscapes and streetscapes and other cultural properties. Moreover, taking note of the local food culture, we have decided to use it in activities, such as holding an event for people to learn a recipe for Kakinoha sushi provided in forest therapy.

JVCKENWOOD Design Corp. will continue to examine how to use sounds, images, and live streaming technologies to enhance the experience of forest therapy in Chizu, while the university will work on the branding of the community and the planning of new projects so that together we can discover and publicize new tourism resources and local stories in eastern Tottori Prefecture.

Activities to Support Earthquake Reconstruction

Activities on Sabusawajima Island to support earthquake reconstruction

JVCKENWOOD Yamagata Corporation continues to participate in the earthquake reconstruction activities promoted by the Yamagata Prefecture Environmental Conservation Council for Sabusawajima Island, one of the Matsushima Islands, in Shiogama City, Miyagi Prefecture. In FY2018, which marked the eighth anniversary of the initiative, we continued our efforts from the previous fiscal year to clean and weed gardens for the elderly as well as clean up public facilities. A total of 41 volunteers from companies operating in Yamagata Prefecture, including our five employees, worked for about six hours, communicating with local residents and becoming more convinced of the need to continue with earthquake recovery support.

Kumamoto earthquake relief activities

The West Japan Business Department, the Sales Management Division, JVCKENWOOD Public & Industrial Systems Corporation donated 58 JVC megaphones (PE-M306) and 7 portable amplifiers (PE-W60B series) to all elementary and junior high schools and kindergartens in Mashiki Town and Yashiro City, which had been affected by the Kumamoto earthquake on April 14, 2016. Because they were donated while the elementary school students were preparing for their field day, the donated items were immediately put to use, contributing to smooth class management and instructions.

Sulawesi Island earthquake relief activities (Indonesia)

PT. JVC Electronics Indonesia collaborated with ACT (Aksi Cepat Tanggap) Indonesia, a disaster relief NGO, to support people affected by the Sulawesi island earthquake and tsunami which hit Palu in Central Sulawesi, Indonesia, at the end of September 2018 by providing food and other supplies to evacuees immediately after the disaster and assisting with the reconstruction of affected areas.

Other Initiatives

Below are examples of our broad range of community activities to support charity events and disaster management initiatives around the world.

Dash cams increasing safety at work (France and Japan)

JVCKENWOOD EUROPE B.V. Succursale France installed dashboard cameras in all the 12 vehicles in its fleet to promote safe driving and prepare for an accident.

The Hokkaido Business Office of JVCKENWOOD Public & Industrial Systems Corporation suggested installing front and rear dual dashboard cameras to a company with a fleet of approximately 100 snowplows in Sapporo, and 15 cameras were installed on a trial basis in FY2018. As a result, it has been found that dashboard cameras can be used to prevent snowplow accidents, teach safe work practices, and review and explain what happened when a complaint is received, and the company is considering installing more dashboard cameras in FY2019. Going forward, we will continue our support for safe snow removal by promoting the installation of front and rear dual dashboard cameras in snowy areas.

JVCKENWOOD EUROPE B.V. Succursale France

Hokkaido Business Office, JVCKENWOOD Public & Industrial Systems Corporation

International Marconi Day (Italy)

JVCKENWOOD ITALIA S.p.A. provided amateur radio HF multiband transceivers (TS-990, TS-590, and TS-2000) to IYØTC Torre Chiaruccia, a radio station run by the Italian Air Force, in a ceremony that celebrated the birthday of Guglielmo Marconi, who succeeded in sending the first radio transmission in the world.

These moments were not only witnessed by attendees, such as ARI (Associazione Radioamatori Italiani) and end users, but also captured with a JVC professional camcorder and live-streamed to millions of viewers. During such event Princess Elettra Marconi, daughter of Guglielmo Marconi, sent on air her message of peace to all amateur radio operators in the world using a TS-890S. Thus, by having our products exposed to customers through various events, we enhance the value of our two brands, JVC and KENWOOD, while enlivening the events.

Disaster management activities (Thailand, U.S., and Japan)

The JVCKENWOOD Group carries out various disaster management activities at its business centers to raise awareness about disaster preparedness, including firefighting drills and disaster management training to teach people how to do firefighting and to use rescue equipment and tools. The Head Office and Yokohama Business Center send the volunteer firefighting team formed for the business center to a disaster drill held at other business bases to enhance their independent disaster management systems. JVCKENWOOD USA Corporation holds an evacuation drill for all employees every October to raise disaster awareness. By continuing education and training inside and outside the company, we are striving to establish an effective disaster management framework and expand participation in it for emergencies.


Head Office & Yokohama Business Center


Head Office & Yokohama Business Center


Hakusan Business Center


JVCKENWOOD Optical Electronics (Thailand) CO., LTD.

Shibuya Bosai Fes: distributing Survival Cards

JVCKENWOOD Victor Entertainment Corporation supported Shibuya Bosai Fes, a comprehensive disaster management event held in Yoyogi Park, Shibuya, based on the Shibuya Social Action Partner (S-SAP) Agreement, a CSR agreement made with the Shibuya City Government in December 2017.

Victor Entertainment Corp. joined a panel discussion on the main stage to introduce its disaster management movie “What You Can Do in an Emergency” in cooperation with Ms. Nobue Kunizaki, a crisis management advisor and an editorial supervisor of this children’s movie. Moreover, Victor Entertainment Corp. distributed almost 3,000 Survival Cards, which can be used when a disaster occurs, to visitors to raise awareness about daily disaster preparedness.

Assistance in organizing a charity program (Spain)

JVCKENWOOD Europe B.V. Sucursal en España provided 32 radios (TK-3501) for staff communications during the charity program “LaMaratóde TV3,” which facilitated staff communications and contributed to the smooth operation of the program. Consequently, the program raised funds of 10.7 million euros for infectious disease research.

Being a Business Friend of the Dutch Cancer Society (Netherlands)

JVCKENWOOD Europe B.V. has been a Business Friend of the Dutch Cancer Society (DCS) since 2015 to help reduce the incidence of cancer and support cancer patients. This initiative includes providing vulnerable younger people with information on the toxicity of smoking and safe suntans to prevent lifestyle-related cancers and supporting networking with government agencies and other companies to provide more effective cancer treatment. We will continue our support for cancer research in collaboration with the DCS.

For further details, please see the JVCKENWOOD Europe B.V.