Integration Capabilities that Connect Technology and Sensitivity - Design -
Design encompasses integration skills that elevate the three core technologies of “communication,” “visual,” and “audio” into user value. The Group has positioned design not only as a form but as a way of thinking and acting for customer-oriented business creation and organizational reform. We elevate technology to human centered design by conducting value creation originating from co-creation-style design concepts based on social issues and local community characteristics.
Customer-centric Design
We offer customer-centric design by bringing together designers from various fields of expertise. They collaborate to provide comprehensive services that cover the entire process, from project planning all the way through to post-release marketing, going beyond just specialized areas like product design
Product/Brand Design
Building identity that captures the essence of user needs
We handle the product design for JVCKENWOOD Group's three brands—JVC, KENWOOD, and Victor—as well as products related to the audio, video, and communication technologies cultivated over the Group's nearly 100-year history.
Service Design
Supporting the implementation of services and systems that connect audio, video, and communication technologies
We support the implementation of services and systems for offices, commercial facilities, and public spaces, and assist in the development of UI and in-vehicle equipment, utilizing audio, video, and communication technologies.
Advanced R&D
Promoting cutting-edge technology research and original projects
We actively promote research projects on advanced technology that prototype future experiences, as well as original projects initiated by designers to showcase their curiosity and proactivity.
Design Consulting
Supporting clients in solving problems through cross-disciplinary design
Leveraging our track record in design thinking and design management, we provide support and workshops for companies, schools, and local governments to help them solve their challenges.
