December 24, 2009

JVC KENWOOD & RealD to Partner in Professional 3D Imaging
— Plan to Market All-new 3D Products for Cinema and Beyond —

Yokohama, Japan, December 24, 2009 — JVC KENWOOD Holdings, Inc. has agreed with RealD, the world leader in 3D-imaging devices for cinema, to pursue the development and marketing of professional 3D-imaging devices for fields including motion pictures.

Through the partnership, JVC KENWOOD expects to develop and sell innovative 3D products such as 3D LCD monitors that combine advanced audio-visual technologies of its subsidiary, Victor Company of Japan, Ltd. (JVC), with the world-leading 3D creation and playback technologies of RealD as well as to incorporate RealD-patented property in JVC products.

RealD’s widely recognized brand commands the world’s largest share of the market for 3D-imaging devices used in cinema and other fields.

Interest in 3D has been rising as a result of popular 3D movies released by major studios and a growing number of theaters equipped to present these movies. JVC KENWOOD already has a track record of producing professional 3D-imaging devices including GD-463D10, a full HD 3D LCD monitor for professional use. Launched earlier this year, the monitor quickly earned acclaim for its soft gradation and true color reproduction, and is now being used by Hollywood movie studios, theaters, research institutes and other enterprises involved with professional 3D imaging.

Going forward, the partnership between JVC KENWOOD and RealD is intended to dramatically enhance professional 3D-imaging devices and thereby accelerate the market for these products.

“This partnership with JVC will give the market high-quality displays capable of delivering exceptional 3D visuals. We look forward to JVC leveraging RealD’s three decades of 3D technology experience to capture the full capabilities of their unique 3D visualization products,” said Michael V. Lewis, Chairman and CEO of RealD.

“We are delighted to establish a partnership with RealD, the global leader in 3D technology for cinema, which will allow us to build on our solid track record of technological development for Hollywood and related markets,” said Haruo Kawahara, Chairman, President and CEO of JVC KENWOOD Holdings, Inc. “We hope this will lead to a dramatic increase in our 3D-imaging device business.”

JVC will exhibit an all-new professional 3D product, the first resulting from the partnership with RealD, at the International Consumer Electronics Show (CES), one of the world’s biggest home electronics exhibitions, which will take place in the U.S. city of Las Vegas from January 7 to 10.

About RealD

RealD is the global leader in 3D technology for cinema, home and professional applications. RealD’s next-generation 3D cinema technology is deployed across the world’s largest 3D platform with over 9,500 screens contracted and 4,800 screens installed in 48 countries with 300 exhibition partners. Beyond cinema, RealD is the worldwide inventor and provider of key stereoscopic technologies used in science, manufacturing, marketing, and other industries, with thirty years of development behind its systems. RealD’s mission-critical 3D technologies are used by organizations such as NASA, Pfizer, BMW, Boeing and more. www.RealD.com

About JVC KENWOOD Holdings. Inc.

The JVC Kenwood Group was formed in October 2008 through a management integration between Victor Company of Japan, Limited (JVC) and Kenwood Corporation as a unique AV specialty corporate group with video technologies, audio technologies, wireless technologies, and entertainment software. Under the corporate vision, “Realize the unconventional (Katayaburi wo katachi ni)”, we will create new and unconventional added-value and evolve into a corporate group that provides customers with incomparable experiences such that they have never before experienced.

About JVC

JVC (Victor Company of Japan, Limited) is a worldwide leader in the development and manufacture of sophisticated audio and video hardware and technologies, including camcorders, high-definition projectors and other advanced electronics for consumers and professionals. JVC also produces and distributes music, movies and other entertainment products. Headquartered in Yokohama, JVC was founded in 1927.

For queries regarding this article, please contact:

Media Contact: 
Public and Investor Relations, Strategic Corporate Planning Division, JVC KENWOOD Holdings, Inc.
Tel: +81-45-444-5232 Fax: +81-45-444-5239 E-mail: prir@jk-holdings.com
3-12, Moriya-cho, Kanagawa-ku, Yokohama, Kanagawa

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